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Why that final proof is worth the effort: Insert translation here

Here are a few chuckle-worthy examples of why we should take the extra time to do a final proof before making something...

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Websites can lose when prematurely assuming what global users want

Automatic redirection to the translated version of a website can be very helpful, but only when the website gets it right....

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Listening worldwide to the intercultural voice of the customer

Why would a German company not want customers to award it a five out of five on surveys? One survey collection and reporting...

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Brand acronyms, initials lost in translation

Some companies might think brand names made up of initials actually reduce risk of linguistic blunders in another language...

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Hotels lost and found in translation

Some hotels make us feel right at home, while others make us feel like we are on another planet. While traveling, we can...

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Overstock.com, O.co and domain branding ideal for the international web

Some brand names fall flat with global online customers because marketers have failed to do their homework. However, other...

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AtTask, @task and rebranding for international growth

When AtTask first launched using the name "@task," the brand was a clever play on the English pronunciation of "@." However,...

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Top 10 cultural adaptation tips from technology giants

Global technology companies including Microsoft, Apple, Google, Adobe, Oracle, Mozilla and IBM do a great job of culturally...

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Marketers, designers and others must reverse their way of thinking in the...

In some markets, people read from right to left, not from left to right as we do in English. The results can be comical if...

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Evolving language can frustrate some global brands, benefit others

Some global brands can change the meaning of words and symbols in their favor, while others can not, but each brand needs the...

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Why that final proof is worth the effort: Insert translation here

Here are a few chuckle-worthy examples of why we should take the extra time to do a final proof before making something...

View Article

Websites can lose when prematurely assuming what global users want

Automatic redirection to the translated version of a website can be very helpful, but only when the website gets it right....

View Article

Listening worldwide to the intercultural voice of the customer

Why would a German company not want customers to award it a five out of five on surveys? One survey collection and reporting...

View Article


Brand acronyms, initials lost in translation

Some companies might think brand names made up of initials actually reduce risk of linguistic blunders in another language...

View Article

Hotels lost and found in translation

Some hotels make us feel right at home, while others make us feel like we are on another planet. While traveling, we can...

View Article


Overstock.com, O.co and domain branding ideal for the international web

Some brand names fall flat with global online customers because marketers have failed to do their homework. However, other...

View Article

AtTask, @task and rebranding for international growth

When AtTask first launched using the name "@task," the brand was a clever play on the English pronunciation of "@." However,...

View Article


Top 10 cultural adaptation tips from technology giants

Global technology companies including Microsoft, Apple, Google, Adobe, Oracle, Mozilla and IBM do a great job of culturally...

View Article

Marketers, designers and others must reverse their way of thinking in the...

In some markets, people read from right to left, not from left to right as we do in English. The results can be comical if...

View Article

Evolving language can frustrate some global brands, benefit others

Some global brands can change the meaning of words and symbols in their favor, while others can not, but each brand needs the...

View Article
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